Define Your Target Audience and Hit Higher Scales Quickly.



Advertising your products online can be tricky and advertising them to the right people is even trickier. One would like to believe that it would be beneficial if everyone bought our products and our services met the requirements of all types of people, we would higher sales sooner. But we all know no one can please everyone so that’s where determining your target audience steps in. Specifying the kind of users you are going to sell to will help you to provide more relevant products, convert traffic to sales and to grow your business faster.

Here are a few steps to help you narrow down your target audience:

1. The Current Market

To identify your target audience, you have to first analyze your current market. There are infinite products springing up every now and then. There are many big players in the market, so where do you fit in? Is there a market gap you are trying to bridge? Analyze well if people really want or need your products and services. Can you create a need for your products? (We talked about needs here)  Map out your strategies accordingly. Check out the durability and relevance of your products. It won’t help if your products are relevant for a while and then fizzle out. Build products which are needed and relevant for years.

2. Your Products’ Potential

After analyzing your market meticulously, start with scrutinizing your products. Are the features of your product useful for your users? Are your products useful only in particular seasons or climates?
Will people need your products regularly?  (Examples- Toothpaste, Soaps etc.) Are your products bought less frequently by the same users? (TVs, Furniture etc.) Are your products affordable for a wide range of people? How frequently can people buy your products? The answers to these questions will help you realize the true scope of your products in the current market.

3. Demographic factors

There are various demographic factors that you need to determine your target audience. Age and location are the foremost ones. You need to know the age group of your target audience. Are you focusing on teenagers, young adults, or retired men? Gather out which locations are to be focused on. Know the education level of your target audience to gauge their understanding capacities and importantly find out their income level so that you can easily determine which price range will generate most sales. Likewise, explore other demographic which are relevant to your products and specific results.

4. Psychographic Factors

The psychographic factors to consider while determining your target audience are interests, attitudes, beliefs, and values.  A person’s mental makeup plays a huge role in determining his buying choices. Are they pro-choice or pro-life? Do they prefer organic products? Are they vegetarians or meat- eaters? Knowing these details will help you design detailed marketing strategies and keep you ahead of your competition.

 5. Resources for Research

Tap in the already available material to build up your foundation research. Google Trends and Alexa can be very useful for you. You can check out other sources which could provide you with valuable information. Also, gather information from your existing customers. Track their spending habits, request them to provide feedback. Start your own research, conduct surveys and offer questionnaires. A good research will pave way for tangible and result-oriented business strategies.

6 Renewed Outlook.

Maintaining a successful business includes constant dedication and hustle. As times change and new advancements come in phase, people change as well. The same girl who loved your products when she was a teenager may hate them when she becomes an adult. The young bachelor who relies on your products today may stop buying them when he starts a family. Hence, it is important to change your perspective regularly and determine a newer and improved target audience. Remember, along with people, your business will change too. Keep up with both.

Knowing whom to advertise your products to can make a huge difference in your marketing strategies and generating increased revenue with quicker sales. Specifying whom your products are catering to will also help you establish your niche and make your brand more trustworthy and reliable. It will also get you your own tribe of loyal customers. So much from a few simple analysis.

Bazarbit is an e-commerce website builder. We help people  realize their dreams of owning their own online business easily. We help to spread your e-commerce business to a larger audience and our indepth reports and analysis features helps you keep track of all your business and be better than you have ever been.

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