Kick-Start Your Business with the latest E-commerce Trends of 2018





E-commerce is an ever-growing and ever-expanding sector. When technological advancements are being made every second, it becomes essential for us to keep up with the ongoing trends to soar high in business. Here are a few trends of 2018 which you must follow to keep your e-commerce business running successfully.

Mobile Optimization steals the limelight

Smartphone technology is flourishing at a monumental rate. Everyone owns a smartphone in this millennium. We all carry over mobile phones where ever we go. Optimizing your website for the mobile and tablet screens will multiply your online visibility. It provides quicker and easier access to your store which makes shopping with you a comfortable experience. Importantly, simply optimizing your site is not enough. You also have to increase the loading speed. Responsive user interface plays an important role in the success of your online store.

Photo Shopping is on a rise

Humans are easily attracted towards visually appealing things. High-Quality pictures are one of them. Many times we want to buy the exact same things we see in the images. Pinterest and Instagram are the leading picture platforms in the immediate present. They will continue to grow in the upcoming times. Pinterest already has a shop the look feature. Instagram lets you add a shop now button. This makes both these platforms a huge source of business opportunities for you. High-quality pictures which load quickly are sure ways to raise sales. Let your pictures do the business.

 High-Quality Videos will boost sales

In the wake of the tremendous growth in the YouTube platform- video marketing has become an “in-thing” in e-commerce marketing. You can create videos where you showcase the features of your products. Showing how a particular products works is also a good video idea. You can also link up with influencers who could feature your products in their videos. A huge advantage of video marketing is that it makes people familiar with your products. Nobody buys a product about which they know nothing; seeing your products in the videos helps them relate to your products which ultimately increases sales.

 Voice Searches are the next big thing

A rise in the voice technology has opened up new ways to shop easily. Busy life schedules have paved ways for innovative technologies which make things quicker and easier. Voice bots like Siri, Alexa, and Google assistant are becoming an everyday thing. Searching for that favourite product was never so easy. It also gives the freedom to multitasks which makes voice shopping an optimal option. Voice searches will also promote quick and impulse buying which will skyrocket sales.

 Automation is the key to Quick Services

Automation is here to stay. Automation saves time along with providing prompt services for your consumers. Automate all the process you can. It could be emails, social media posts and communication with your users. Chatbots are trending as they make communication quick. People prefer chatbots as they can be accessed promptly. Chatbots also eliminate issues caused by human errors. Automation is the key to the smooth functioning of your online business.

Personalization all the way

Personalization is never going out of fashion. No matter how advanced we get, we all want to feel valued and treasured. Personalize your services for creating a magnificent user experience. Set up a system which customizes all your services be it your emails or delivery boxes. Provide relevant ads to people to increase conversion rate. Personalize delivery boxes. Make your services of personalization so top-notch and detailed that people will want to talk to the world about it. As the cliche goes- never underestimate the power of the ‘word of mouth’ marketing.

 Easier Checkouts are the need of the hour

 With attention spans decreasing day by day, we want everything to be done quickly. Honestly, nobody has time for lengthy and tedious check out process. Keep the check out process as simple and quick as possible. Two or fewer clicks checkouts are the most preferred checkouts. Speedy services will build you a good reputation and your customer will be pleased.

 Better Delivery options keeps your customer happy.

Delivery is one of the most important factors of an e-commerce store. Everything aside, your consumer is only going to be pleased with your product if you deliver the products on time and in the best condition possible. Same day delivery will soon be a norm. So the sooner you make it a practice for your store, the better.  Also, allow the user to choose delivery options and provide multiple delivery options. Try to be innovative and entertaining about the delivery packages. This is going to be the final opportunity for you to create a lasting impression on your users. Make sure you make it a positively memorable one.


"The only thing constant in our business today is change. If you do not improve on today's service delivery, someone else will."

-Dr. John Hogan

E-commerce is a constantly evolving business sector. The parameters of a successful online store go through various improvements on a regular basis. Keeping up with the latest trends creates a stable ground on the  long way run. Make sure you follow all the relevant trends of  your niche so that your business can thrive.

BazarBit is a leading e-commerce website building platform. We assist you in creating a successful online store. We provide the best website features you could ever get- Multiple Payment Gateways, Integrated Courier service, Multi-language support, Multi-currency support and many more! Reach new heights of business glory with us.

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