10 WAYS TO ENHANCE USER ENGAGEMENT ON YOUR ONLINE STORE.

Now that your e-commerce store is ready it is time to spread the news about it so that your business can expand.  Your priority should be about connecting with as many people as possible and building a good rapport with them within a short span of time.

"We're living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value."

Pete Cashmore, Founder of mashable.com

Here is a list of Ten ways which will help you facilitate the growth of your online store : 

1. Utilize Social media to maximize online presence.

Social media connects a lot of people around the whole world. Its reach is huge and ever-expanding. So experiment with it to make your business the talk of the town. Explore all the available social media platforms or play around with a few which you deem most productive. It all depends on the kind of exposure you are looking for. Connect with people. Follow the influencers of your industry. Keep a track of people who might be interested in the products and service. Whatever you do, be consistent with your online presence. Be constantly visible for maximum attention.

2. Set up your own Facebook store.

 Facebook is a huge empire in itself. An enormous number of people use it on a daily basis. Needless to say, it reaches is far more than any other social media platform. With Facebook, you get this wonderful feature where you can set up your own customized store of your website. It gives the users to shop from your store while chatting with their friends. It is as easy as it sounds.

3. Link up an affiliate marketing program with social media stars.

Social media is an easy ticket to fame. There are a lot of social media stars out there who have got a lot of fan following. You could request them to promote your products and also link up affiliate marketing programs with them. Social media stars on platforms like youtube and Instagram hold a lot of influence over their followers. Making ties with them could open new business channels for you.

4. Provide a user-friendly mobile applications to shop anytime and anywhere. 

Almost everyone owns a smartphone these days. And with the increase in secured online payment options, m-commerce is flourishing as well. Today more and more people prefer making online purchases using their phones. So it becomes mandatory for you to provide a mobile site which integrates seamlessly with your website. Optimize your e-commerce store for mobile and tablet screens. Also, make your own room on their phones by providing mobile apps. The easier it gets to access your store, the more people would buy from you.

5. Keep customers updated with your products and services.

There is no point in connecting with your customers and never interacting with them. Keep your consumers regularly updated with the products and services of your business. Notify them of your new launches. Are there any upgrades for your old services? Let your consumers know about them.  Splash it up. Are you offering some special deals around the festivals? Let them know.

6. Send an email to customers with pending cart sales and wishlists.

 People put up a lot of things in their carts and wishlists.  But a very few of the items are purchased. You can accelerate the purchase rate by interacting with your customers about cart sales and wishlists. Offer special combo deals on products on their wish lists. Ask if they would like to be notified if a certain product is on sale. Communicate with your customers on a regular basis to build a good rapport with them.

7. Build consumer base by offering special deals for new users.

Now that your marketing strategies are working and you are gaining a lot of new followers, you need to think of ways to keep them hooked. Offer free trials or special deals for new customers. Also, give reward points which they can cash on their next purchase. Make their first experience as satisfying as you can. It will surely make them come back for more.

8. Keep the customers happy by giving regular offers and discounts.

Once people start coming back to you-you will have to focus on building a trust-based relationship. Give people more and more reasons to keep buying from you. Create a reward system for your regular customers. Offer gift coupons to aid certain purchases. Give them some premium service for growing with you. Keep your customers happy and satisfied. Let the customers feel that he is being rewarded and appreciated for staying with you.

9. Provide a product review tab in your store.

Create a platform for people to share their views with you about your products and services. People often like to go through reviews before buying. Acknowledge people who take their time to write reviews.  Solve any queries or questions.  Customer satisfaction is your chief focus.   Listen and engage with your followers. Share the reviews on social media. It will enhance the credibility of your products and services.

"The most successful marketer becomes part of the lives of their followers. They follow back. They wish a happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities."

Marsha Collier, speaker, and business author

10.Promote and generate content related to your online business.

Keep yourself regularly updated with the ups and downs of your related field.  Blog about the trends of your business. Network with the major influencers of your business. Is there a fantastic post related to the products and services? Share it. Found a blogger who is considered the big body of your market? Feature them in your posts. Ask other influencers to guest post on your blog. Grow together. Let the people know that you are well aware of all the ongoing trends of your industries. Show that you are up for a long and steady race. Build trust and reliability. People will trust you to others.

So, as mentioned above, these are some of the few points which will help you take your ecommerce business to the mass and niche. We at Bazarbit specialise with helping our clients manage their online store to reach their targeted audience, as well as helping them with generating higher revenue not just through their own website, but with assisting them to list their products on other marketplaces as well, and all this from a single dashboard. Bazarbit, helps you take care of your logistics, payment gateways, digital marketing and client engagement. Get in touch today with one of our representative today, and start raining cash in your bank account. Bazarbit – the only place to start your business online.